Comparison

The 9 best Otterly.AI alternatives in 2026, with pricing verified at source

By Arnav Mukherjee, founder of TofuBofu · July 7, 2026 · Updated 2026-08-05

I went looking at what currently ranks for this query, partly out of professional curiosity and partly because we sell into it. Every list on the first page is published by a tool vendor, and every one of them ranks its own product first. That part is fair enough, and this post does the same thing, so let me put that at the top rather than bury it.

What bothered me was the numbers. Prices were quoted with no date attached, several were stale, and almost none of them mentioned the thing that actually separates these products, which is whether an engine is included in the plan or sold to you afterwards as an add-on.

So on 5 August 2026 I opened all nine vendor pricing pages and read them, and on 28 August 2026 I re-read Profound, Peec and Otterly, because Profound had started publishing a price. Every figure below comes from the vendor's own site on one of those two dates, and I have said where a competitor beats us. If you are reading this months later, check the dates. This category reprices constantly.

The 9 Otterly alternatives at a glance

All figures read from each vendor's own pricing page on 5 August 2026, with the Profound, Peec and Otterly rows re-read on 28 August 2026. Monthly billing unless noted. Prompt, credit and check allowances are not equivalent units, so read the sections below before dividing.

How I evaluated these

Four criteria, chosen because they are the ones people get surprised by after they have paid.

Engines included, not engines available. Several tools advertise a long model list and then gate part of it behind an add-on or an enterprise conversation. Otterly's paid plans cover four engines and sell Claude, Gemini and Google AI Mode separately. Scrunch's 250 dollar Core plan covers four and puts the other five, Claude among them, on Enterprise. That distinction is invisible in a feature grid and expensive in practice.

What one unit of allowance buys. A prompt, a credit and a check are not the same thing. Ahrefs' 2,500 checks sound generous until you note that one check is one prompt on one engine in one location, so 25 prompts across six engines daily needs 4,500 a month. AthenaHQ's credit is one AI response. Otterly's prompt is tracked daily across its included engines. Compare the job, not the number.

Per-engine reporting versus a blended score. A single averaged visibility percentage can read as healthy while one engine names you zero times. We wrote about that at length, and our own research found it gets worse on local queries, where 85 percent of firms were named by exactly one engine out of four.

Measurement only, or measurement plus the work. This is the real fork in the category, and it is the reason most people end up on this page. Monitoring tells you that you are missing. Somebody still has to write the pages, fix the schema and earn the third-party mentions that change the answer.

1. TofuBofu, best when you want the number to move

Price: Track is free forever. Fix is 99 dollars a month, Dominate is 499, and Rule starts at 1,999 for portfolio work.

We built TofuBofu because the monitoring category kept stopping one step before the useful part. You learn that ChatGPT recommends four competitors and not you, and then the tool's job is done and yours begins.

So the product runs the scan across ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and Bing Copilot, reports every engine separately rather than averaging them, and then does the work: it drafts the pages in your voice, publishes them to your CMS through WordPress, Webflow or HubSpot, and re-scans to show whether the answer changed. There is also an Analyst on every page that reads your own stored scan data and answers questions about it in plain language.

Engine coverage is the part I would compare hardest. All six engines are on every plan, including the free one. Nothing is an add-on, and nothing waits for an enterprise call. Looking at the table above, that is unusual: five of the nine tools here either charge extra for Claude, restrict it to Enterprise, or do not offer it.

Where we are honestly not the answer. If you need to track hundreds of prompts, our 25-query ceiling on Dominate will feel tight and Ahrefs or Scrunch will serve you better. If you want a free tier purely to watch models, AthenaHQ's free plan runs on a larger credit pool than our one scan a month. And if all you want is the cheapest possible paid monitor and you have someone in-house to do the work, Otterly at 29 dollars is a perfectly rational purchase.

Best for: B2B founders and small marketing teams who do not have a spare person to act on a dashboard, and want the fix and the proof in the same place. Run a free scan and you will see all six engines answer your own buying question.

2. Ahrefs Brand Radar, best for prompt volume

Price: 398 dollars a month for Select, 699 for All Platforms, including 2,500 checks.

The largest prompt database in the category and the deepest historical data, sitting inside an SEO suite many teams already pay for. If you want to see category-level trends rather than just your own brand, this is the strongest data asset on the list.

Two caveats. The credit maths bites, since 25 prompts across six engines daily needs 4,500 checks against a 2,500 cap, which works out to roughly 13 prompts daily. And Claude is not on its published engine list. Best for: SEO teams already inside Ahrefs who want breadth.

3. AthenaHQ, best free tier for model coverage

Price: Essential is free with 300 credits. Starter is 295 dollars a month with 3,600 credits and nine models.

The only other tool here that puts Claude on a free plan, which is a genuine point in its favour and the reason it sits this high. Its paid tier covers nine models including Grok, and it has moved toward on-page and off-page actions rather than pure reporting. Credits are consumed per AI response, so heavy competitor tracking burns them faster than the headline number suggests. Best for: teams that want wide model coverage and are comfortable with credit-based billing.

4. Peec AI, best for a clean, simple dashboard

Price: 80 dollars a month for Starter with 50 prompts, 205 for Pro with 150, 420 for Advanced with 350.

Peec is the best-looking product in this category and the onboarding is genuinely calm, which is not a small thing when the alternative is a configuration gauntlet. The limit to know about: paid plans let you choose three models, and you need Enterprise for the full set. At 80 dollars for 50 prompts it is better value per prompt than Otterly's next tier up. Best for: SEO and content managers who want tracking that is pleasant to use.

5. Scrunch, best for enterprise brand safety

Price: Core is 250 dollars a month for 125 prompts and four LLMs. Enterprise is custom and covers nine, including Claude, Gemini, Meta AI and Google AI Mode. Scrunch leans hardest into agent traffic analysis and how AI crawlers consume your site, which is a real and under-served problem. It also does hallucination and sentiment monitoring well. The gap between Core and Enterprise is wide, so price the tier you actually need rather than the one on the homepage. Best for: larger brands worried about how they are described, not just whether they appear.

6. Semrush AI Visibility, best for existing Semrush users

Price: 99 dollars a month per domain on annual billing, 25 prompts. Adobe completed a roughly 1.9 billion dollar acquisition of Semrush in April 2026 explicitly for AI visibility, so this line is going to get investment. Today it tracks four engines and does not list Claude. If your team already lives in Semrush, the marginal cost and the zero switching friction are the whole argument. Best for: teams already paying for Semrush.

7. Profound, best for enterprise budgets

The most established enterprise player, with genuinely good published research. Worth knowing before you book the call: there is no public pricing, and the entry Starter tier tracks ChatGPT only with 50 prompts. Growth adds a third engine, and you need Enterprise for the full nine. Best for: large brands with procurement and a budget to match.

8. HubSpot AEO, best cheap add-on for HubSpot teams

Price: 50 dollars a month, 45 on annual, 25 prompts across three engines. There is also a free one-time AI Search Grader that needs no account, which is a fine way to get a single look at where you stand. Three engines is the narrowest list here and Claude is not among them, but if your CRM is already HubSpot this is the lowest-friction option on the page. Best for: HubSpot customers who want a number without adding a vendor.

9. Otterly.AI itself, still the cheapest way in

Worth saying plainly: if you are here because of price alone, Otterly's 29 dollar Lite plan is still the cheapest paid monitoring on this list, and it does tracking well. The reasons people leave are the 15-prompt ceiling, the jump to 189 dollars for the next tier, and the fact that Claude, Gemini and Google AI Mode are add-ons rather than included. If none of those bind on you, staying put is a reasonable answer. Best for: solo marketers who need one number, cheaply.

How to choose in about five minutes