Privacy Policy

Last updated: July 12, 2026

Who we are

TofuBofu (tofubofu.com) is an AI visibility platform for B2B service companies, operated by Arnav Mukherjee. Questions about this policy: arnav@tofubofu.com.

What we collect

Account details you give us (name, work email), the inputs you provide for scans (company name, website, industry, competitors, queries), and the reports we generate from them. If you connect a publishing integration, we store the credentials you provide (such as an application password or API key) solely to publish content you approve.

Analytics

We use Google Analytics on the marketing site and our own cookieless, aggregate AI-referral measurement. Our referral tagging stores data in your browser's localStorage on your own domain only; we do not use cross-site tracking cookies and we do not build visitor identity profiles.

Payments

Paid plans are processed by Dodo Payments. We never see or store your card details; Dodo shares with us only what we need to manage your subscription (plan, status, billing period).

Third-party services

To run scans we send your queries (never your account details) to the AI engines we test: OpenAI, Anthropic, Google, Perplexity, and SerpApi. Transactional email is sent through Resend. Live chat, if you use it, is provided by Crisp. Each processes data under its own privacy policy.

What we never do

We do not sell your data. We do not share your reports with anyone but you and your team. We do not use your private scan results in public research; published research uses only open, directly-collected data.

Retention and deletion

We keep your account data and reports while your account is active. Email us and we will delete your account and all associated data within 30 days.

Changes

If this policy changes materially, we will note it here with a new date and, for account holders, tell you by email.