The most underrated AI source

The platform behind roughly one in eight ChatGPT citations

Reddit is one of the most-cited sources in AI answers and one of the least-contested by B2B firms. ChatGPT in particular draws a large share of its citations from Reddit threads. The opportunity is not to spam it, which backfires, but to participate genuinely in the specific subreddits where your buyers ask for recommendations.

Why engines lean on Reddit

Reddit is full of real people asking real buying questions and getting candid, specific answers. 'Who do you use for managed IT and why' threads are exactly the kind of grounded, first-hand recommendation that AI engines like to cite, because they read as authentic rather than marketed. That authenticity is the whole reason Reddit punches so far above its weight in citation analyses.

The flip side is that Reddit's culture is ruthless toward marketing. Obvious promotion gets removed, downvoted, and sometimes gets accounts banned. So the value is real but the approach has to be genuine participation that happens to surface your expertise, not advertising wearing a costume.

Participation, not promotion

We draft substantive contributions to the threads and subreddits where your buyers actually ask for help: honest answers to their questions, useful context, and a mention of your firm only where it is genuinely relevant and disclosed. The aim is to be the helpful expert in the thread, because that is both what the community rewards and what the engines cite.

This is slower and more careful than the other solutions by design. A handful of genuinely valuable, well-placed contributions each month builds a durable presence in the exact conversations that feed ChatGPT. A flood of promotional posts builds nothing and risks the account.

Targeted to your buyers' subreddits

Every industry has the subreddits where its buyers gather: sysadmin and MSP communities for IT, security communities for cybersecurity, founder and go-to-market communities for agencies. We identify the ones relevant to you, track the recurring buying questions in them, and contribute where you can genuinely add value.

Over time this does two things. It puts your expertise into threads that get cited, and it makes your firm a name people in that community recognize, which is its own quiet form of demand generation.

What you get