Guide

What does ChatGPT say about your company?

By Arnav Mukherjee, founder of TofuBofu · June 27, 2026

51% of B2B buyers now ask ChatGPT before contacting a vendor. Here is how to find out what it says when they ask about your services. Five prompts, three possible outcomes, and what to do about each one.

What you will learn

  • The 5 exact prompts to test your company's AI visibility
  • How to interpret the three outcomes: recommended, invisible, or competitor-dominated
  • Specific next steps for each of the three outcomes

Why this matters now

When a VP of Operations asks ChatGPT "best IT services company for healthcare compliance," the response shapes their shortlist before they ever visit your website. 69% of B2B buyers in a 2026 G2 survey said they chose a different vendor than planned based on an AI recommendation.

This is not a future problem. It is happening right now. And most B2B service companies have no idea what ChatGPT says about them.

Step 1: Set up ChatGPT correctly

Go to chat.openai.com. Make sure browsing (search) is enabled. This matters because ChatGPT operates in two modes: base model (training data only) and browsing mode (real-time web retrieval). Browsing mode is where your content strategy has the most impact.

Important: do NOT include your company name in the prompt. That defeats the purpose. You want to see if ChatGPT recommends you organically when a prospect asks a buying question.

Step 2: The 5 prompts to try

Replace [your service] and [your location/industry] with your specifics:

Prompt 1: "What are the best [your service] companies in [your city]?"

Decision intent: the prospect is ready to buy

Prompt 2: "I need [your service] for [specific use case]. Who should I consider?"

Consideration intent: comparing options

Prompt 3: "What should I look for when hiring a [your service] provider?"

Awareness intent: early research

Prompt 4: "[Your service] vs in-house: which is better for a [company size] business?"

Comparison intent: evaluating the category

Prompt 5: "Best [your service] for [your target industry] compliance"

Vertical intent: industry-specific query

Step 3: Interpret the results

You will see one of three outcomes for each query. Here is what each means and what to do about it:

Three possible outcomes when you ask ChatGPT about your services Ask ChatGPT a buying question ? Competitor mentioned instead ChatGPT names your competitor. They have better structured data, more reviews, or more specific content for this query. Action: Audit competitor's content Generic, no names White space. Claim it first. Your company mentioned Protect this position. The most common outcome: a generic answer naming no company Generic answer No company named Competitor named But not you You are mentioned Protect this position AI often returns a generic answer naming no specific company

You are mentioned

Good. But do not stop. Check if the recommendation is accurate, positive, and appears consistently across multiple queries. One mention in five queries is fragile.

Generic answer, no names

This is actually the best opportunity. The query has no dominant answer. You can claim it by publishing specific, schema-marked content that matches the query exactly.

Competitor mentioned instead

The most common result. Your competitor has structured content, review presence, or third-party citations that you do not. You need to match and exceed their content strategy.

Step 4: Test across engines

ChatGPT is not the only AI search engine your buyers use. Repeat the same prompts on:

Different engines surface different results for the same query. A company invisible in ChatGPT might appear in Perplexity, or vice versa. Testing all of them gives you the full picture.

Step 5: Build your baseline

Create a simple spreadsheet with these columns:

Query Engine Mentioned? Competitors
Best MSP in Dallas ChatGPT No Dataprise, Ntiva
Best MSP in Dallas Perplexity Yes Dataprise
MSP for HIPAA compliance ChatGPT Generic None named

This baseline is your starting point. Retest monthly to track whether your content strategy is working.

Or skip the manual work

TofuBofu scans all 4 AI engines with 5 buying-intent queries in under 3 minutes. Free.

Check your visibility free

Frequently asked questions

What does ChatGPT say when someone asks about my company?

It depends on your online presence. ChatGPT pulls from training data and real-time web browsing. If your company has structured content, reviews on platforms like Clutch or G2, and schema markup, ChatGPT is more likely to mention you. If not, it will either give a generic answer or recommend competitors who do have that presence.

How often should I check what ChatGPT says about my company?

At minimum, once a month. ChatGPT with browsing enabled pulls fresh data on every query, so recommendations can change as you publish new content or collect new reviews. After making changes to your website or getting new reviews, check again within 2 weeks.

Can I influence what ChatGPT says about my company?

Yes. ChatGPT with browsing retrieves and synthesizes web content in real time. Publishing structured content with FAQ schema, maintaining active review profiles on Clutch and G2, and creating specific service pages for the queries your buyers ask all increase the likelihood of being recommended.

Why does ChatGPT recommend my competitor but not me?

The most common reasons: your competitor has more structured data on their website (schema markup, FAQ pages), more third-party reviews (Clutch, G2, Google), or more specific content that matches the query. ChatGPT favors content it can parse and verify from multiple sources.

Sources and further reading

More from the blog: 3 signals you are invisible in AI search · FAQ schema for AI visibility