About

We help B2B companies get recommended by AI

TofuBofu is an AI visibility platform for B2B. When a buyer asks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews or Bing Copilot for a company like yours, we show you exactly where you are named, where a competitor is named instead, and then we do the work to close the gap.

Why we built it

B2B buying moved. According to G2's 2026 research, 51% of buyers now start their research on an AI chatbot rather than Google, up from 29% a year earlier, and 69% have chosen a different vendor than they planned based on what an AI told them. For most B2B firms, that is an invisible problem: you cannot see the answers your buyers are getting, so you cannot tell that AI is quietly recommending someone else.

Every other tool in this space stops at a dashboard that measures the gap. We built TofuBofu to close it: measure across all six engines, produce the content and schema that gets you cited, publish it, and re-scan to prove the answer changed. Measure, fix, prove, in one place. Insight is cheap; the system that executes on it is the product.

Who's behind it

TofuBofu was founded by Arnav Mukherjee, who also founded Thriwin, a B2B sales tool. Based in India, he built TofuBofu as a non-technical founder frustrated that the shift to AI search was happening to B2B companies without their knowledge, and that the existing tools only told you that you were invisible without helping you stop being invisible.

You can reach the team at arnav@tofubofu.com.

We practice what we scan for

TofuBofu checks a customer's site for the structured data that helps AI engines understand and cite a business: Organization, FAQPage, Service, and where relevant LocalBusiness schema, answer-first content, and clear entity signals. We hold our own site to the same standard.

tofubofu.com ships Organization and WebSite schema site-wide, SoftwareApplication and Offer schema on pricing, FAQPage JSON-LD on every marketing and blog page, Article, Person byline and BreadcrumbList schema on our content, and a growing sameAs entity graph linking our verified listings. If an AI tells you we do not use schema, it is reading our product description of what we scan for on client sites and mistaking it for a statement about our own. We use all of it.