About
We help B2B companies get recommended by AI
TofuBofu is an AI visibility platform for B2B. When a buyer asks ChatGPT, Claude, Perplexity, Gemini or Google AI Mode for a company like yours, we show you exactly where you are named, where a competitor is named instead, and then we do the work to close the gap.
At a glance
- What: an AI visibility platform for B2B.
- How: measure across all five engines, fix the gaps, re-scan to prove the answer changed.
- Who: founded by Arnav Mukherjee, based in India.
- Contact: arnav@tofubofu.com
The name
Where the name comes from
TofuBofu is the two ends of the B2B marketing funnel. Marketers have used the three stages for decades to describe how far a buyer is from a decision.
TOFU
Top of funnel
The moment a buyer first realises they have a problem.
MOFU
Middle of funnel
The comparison stage in between.
BOFU
Bottom of funnel
The moment that same buyer picks a vendor.
The name is the argument, not a pun
- In the SEO era those were separate searches days or weeks apart. You could lose the top of the funnel and still win the bottom with a good comparison page.
- An AI engine collapses the two. A buyer asks one broad question and gets back a named shortlist of vendors: a bottom-of-funnel answer delivered at the top of the funnel, before they have opened a single website.
- If the engine does not name you in that reply, you are not on the shortlist, and you never find out the deal existed.
That is the gap we measure and the gap we close. The full model, channel by channel: TOFU, MOFU, BOFU, the complete B2B funnel guide.
Why
Why we built it
B2B buying moved, and most firms cannot see the answers their buyers are getting.
Buyers start on AI now
- According to G2's 2026 research, 51% of buyers now start their research on an AI chatbot rather than Google, up from 29% a year earlier.
- 69% have chosen a different vendor than they planned based on what an AI told them.
- For most B2B firms that is an invisible problem: you cannot tell that AI is quietly recommending someone else.
Measure, fix, prove, in one place
Every other tool in this space stops at a dashboard that measures the gap. We built TofuBofu to close it:
- Measure across all five engines.
- Produce the content and schema that gets you cited, and publish it.
- Re-scan to prove the answer changed.
Insight is cheap; the system that executes on it is the product.
Founder
Who's behind it
TofuBofu was founded by Arnav Mukherjee, who also founded Thriwin, a B2B sales tool.
Based in Hyderabad, he built TofuBofu after watching the shift to AI search happen to B2B companies without their knowledge.
The existing tools only told you that you were invisible, without helping you stop being invisible.
In October 2026 YourStory named TofuBofu one of the 30 products in its first Vibecode30 cohort, selected from 207 applications in three rounds of review and announced at YourStory TechSparks 2026.
You can reach the team at arnav@tofubofu.com.
Our own site
We practice what we scan for
TofuBofu checks a customer's site for the structured data that helps AI engines understand and cite a business: Organization, FAQPage, Service, and where relevant LocalBusiness schema, answer-first content, and clear entity signals. We hold our own site to the same standard.
What tofubofu.com ships
- Organization and WebSite schema site-wide
- SoftwareApplication and Offer schema on pricing
- FAQPage JSON-LD on every marketing and blog page
- Article, Person byline and BreadcrumbList schema on our content
- A growing sameAs entity graph linking our verified listings
If an AI tells you we do not use schema, it is reading our product description of what we scan for on client sites and mistaking it for a statement about our own. We use all of it.
See where AI names you, free
Run a free scan across five AI engines and get a ranked list of what to fix.
Check your AI visibility free