Comparisons

Brand24 alternatives for AI visibility: what the add-on actually costs

By Arnav Mukherjee, founder of TofuBofu · August 10, 2026

I went looking for Brand24's AI visibility pricing expecting to find it in the $149 to $399 range, because that is what three separate comparison articles told me. Then I read their own pricing page.

Plans start at $249 a month, not $149. And the AI Visibility module is listed as an add-on on Individual, Team, Pro and Business, becoming standard only on Enterprise, from $1,499. That reframes the comparison entirely, and it is why this post exists.

Nine engines, and a $1,499 door in front of them

Brand24 names nine AI surfaces: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, DeepSeek, Grok and Copilot. That is more than anyone else we have checked, and it is not close.

The detail worth pausing on is Claude. Most of this category quietly leaves it out. It is not on Ahrefs Brand Radar's published engine list, not on Semrush's, sold as a paid add-on by LLM Pulse, and available only "on request" from Omnia. Brand24 includes it. In our own 15-region study Claude behaved nothing like the retrieving engines, corroborating on just 2 of the 129 companies it named, so it is the engine most likely to say something strange about you. A tool that skips it is skipping the weird one.

The pricing, read at the source

Notice the unit. You buy keywords and mention volume, which is social listening's currency, not buying questions. Three keywords on the entry plan is a brand name, a product name and maybe a competitor. That is a different shape from tracking the fifteen questions a buyer might ask before choosing a vendor.

Where Brand24 is the right buy

Three situations, honestly:

You already need social listening. If PR, reputation and mention tracking are real line items for you, buying AI visibility as a module on a tool you were purchasing anyway is efficient. Do not buy a second product for a job your first one now covers.

You want the widest engine net. Nine surfaces including DeepSeek and Grok is more than we cover, and if your buyers are somewhere unusual that breadth is worth paying for.

You have a team to act on the output. Everything below is about what happens after the dashboard, and if you have people for that, the gap matters less.

What "does the fix" means, in nouns

Every tool in this category says it helps you improve. Here is ours stated as things that exist rather than as a promise, because the difference is checkable.

And the Analyst, which is where most tools now have something and almost none of them have this: ask ours a question your data cannot answer and it refuses and names what would answer it. It runs on a deterministic pack built from your own stored scans and is instructed never to state a number, a query or a trend that is not in that pack. It also treats every AI answer it reads as untrusted quoted text, so a competitor's answer cannot smuggle an instruction into your analysis. A copilot that improvises about your visibility is the exact failure this product exists to catch, so ours is built to shut up instead.

All six engines, Claude included, are on the free plan. Measurement is the part of this category that has commoditised. The three rows above are the part that has not.

Where it stops, and what to weigh instead

Brand24 measures. It does not fix. It will tell you that ChatGPT names a competitor on a question you should own, and it will not write the comparison page, publish it to your CMS, or re-run the question next month to show the answer changed. That is not a criticism of the build, it is the boundary of a listening product.

This matters more than it used to, because measurement has commoditised. Tracking starts around fifty dollars a month across the category, several tools give away a free checker, and G2 created a dedicated AI search visibility software category in March 2026. When a capability gets a category page and a free tier in the same year, its price is heading toward zero. Paying enterprise rates for the commoditising half is the thing to think hardest about.

Whatever you shortlist, run the same checks on the report itself. We wrote up eleven of them, and the first two matter most: can you read the engine's full verbatim answer, and does a "not mentioned" verdict survive searching that answer for your name. A tool that cannot show you the text is asking you to take its core claim on faith.

One more thing to ask any vendor, Brand24 included: get the per-engine breakdown rather than a blended number. Across five metros we found 85 percent of firms were named by exactly one engine of four, with none appearing on all four. A single averaged score hides the only finding you can act on.