Comparisons

Peec AI review: the best-value tracker in the category, capped at three engines

By Arnav Mukherjee, founder of TofuBofu · September 8, 2026

We compete with Peec, so read this knowing that. I'll say the useful thing first: on two dimensions that most vendors in this market treat as upsells, Peec is the most generous product here, and I'd rather lead with that than bury it.

Then there's the line that runs through the middle of their pricing page, repeated three times, easy to skim past when you're comparing headline prices. "Choose 3 models." Not three to start with. Three, on every plan you can buy without talking to sales. Understanding what that sentence costs you is most of the work of deciding whether Peec is right.

How we checked this

Every figure below was read on Peec's own pricing page on 8 September 2026, in the brands view, loaded in a browser. That page renders its prices in JavaScript, so a plain fetch returns tier names and feature lists with no numbers attached, and reading it any other way gets you a review with holes in it. We read both billing modes by toggling the switch, because the page defaults to annual and the annual number is the one that ends up quoted everywhere.

Two limitations. We haven't run Peec as a paying customer, so this reviews what they publish and sell, not what month three feels like. And we've used none of Peec's own claims about their results or their customer count as evidence, the same rule we apply to our own marketing. Pricing in this category moves in weeks, so treat these as of the read date and check the page before you sign anything.

What it is, and what it costs

Peec AI is an AI search analytics product aimed at marketing teams and SEO agencies. It tracks prompts across AI models, scores your visibility, watches competitors, and reports on it daily. Read at their own pricing page on 8 September 2026, billed annually:

Starter, $80 a month. 50 prompts, choose 3 models, unlimited users, daily tracking, 1 project.
Pro, $205 a month. 150 prompts, choose 3 models, unlimited users, daily tracking, 2 projects.
Advanced, $420 a month. 350 prompts, choose 3 models, unlimited users, daily tracking, 5 projects, multi country, Looker Studio integration.
Enterprise, custom. Up to 12 LLM models tracked, unlimited projects, custom prompt setup, API access, single sign-on, daily or weekly frequency.

Month to month those three tiers read $95, $245 and $495, and the annual page advertises savings of $180, $480 and $900. Quote the monthly figures when you compare against a rival's monthly price, because comparing someone's month-to-month rate against Peec's annual rate flatters Peec by fifteen to seventy-five dollars a month and that mistake is everywhere in this category's listicles.

Unlimited seats and daily tracking are the real value

Two lines on the $80 tier are worth more than they look. The first is unlimited users, on every plan, including the cheapest one. Per-seat pricing is how most B2B software triples in cost between the demo and the renewal, and it punishes the buyer this category serves: a founder, a marketer, an agency contact and maybe a client who all want to look at the same dashboard. Peec charges for prompts and models instead of for people. Agencies should read that line twice.

The second is daily tracking frequency, again on every tier. Answers from these engines move, and a weekly or monthly cadence turns real movement into noise you can't attribute to anything you did. Getting daily at the entry price is a strong position and it beats what we offer: our own paid plans scan weekly, and our free tier scans monthly.

The prompt management side is the third strength and it goes deeper than most of the category. Prompt volume scored one to five for relative demand, personas, sub-brand tracking, bulk import, regions and languages, topics, tags and categories, brand classification per prompt, prompts generated from keywords, and prompt suggestions drawn from your coverage gaps. If your problem is running a large, organised prompt set across brands and markets, that's a serious toolkit, and the separate agency pricing tier says they built it on purpose.

The add-on menu and the tier menu hold the same six names, which is why buying your way to Claude doesn't work below Enterprise.

Starter, Pro and Advanced all carry the same line, "Choose 3 models", and the menu they're chosen from holds six: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini. So the $420 Advanced tier watches the same number of engines as the $80 Starter. What climbs the ladder is prompts, projects, countries and reporting, and engine coverage stays flat until Enterprise.

The deeper problem is when the choice happens. You pick your three on day one, before you have evidence about where your buyers ask, and the tool reports on what you picked and nothing else. A brand that chooses ChatGPT, Perplexity and AI Overviews will get a clean, confident, daily-updated dashboard that has no opinion whatsoever about Gemini. That report isn't wrong, and a reader will treat it as complete anyway.

Peec does sell the rest as add-ons, described as a way to "track more AI models without switching plans", from $30 a month on Starter, $70 on Pro and $140 on Advanced when billed annually, each covering one additional model at that plan's prompt volume. Fair enough, and cheaper than jumping a tier. Check the exact total with them before budgeting, because their page prices one additional model and doesn't state whether three of them cost three times as much.

Claude is the hard stop. "Claude Sonnet 4" appears exactly once on the whole pricing page, in the Enterprise column, and the Additional Models add-on menu lists the same six names the tiers choose from. So Claude is unavailable on a self-serve plan at any price, and no add-on spend changes that. Peec isn't alone here: Profound puts Claude on Enterprise and Scrunch keeps it off its $250 tier, which we covered in the Scrunch review. We wrote up why the pattern exists in what entry pricing actually buys you.

Not sure which three you'd pick? Run a free scan across all six engines first and find out where your buyers already see someone else's name. No card, no call.

Run a free AI visibility scan

Who should buy it

An agency, or an in-house SEO and content team, that already knows which surfaces matter to its clients and wants a clean daily tracker with everyone able to log in. If your work is Google-heavy, the menu covers AI Mode and AI Overviews as separate entries, which is the right granularity and more than several rivals offer. Unlimited seats plus separate agency pricing makes multi-client work genuinely cheap, and the prompt tooling holds up at that scale.

Skip it if you're a B2B firm that does not yet know where its buyers ask. Choosing three engines is a research decision disguised as a billing option, and getting it wrong produces a confident dashboard with a hole in it. Skip it too if Claude matters to you and an enterprise contract doesn't.

Where we fit, and where we don't

We built TofuBofu on the opposite trade. All six engines, ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and Bing Copilot, on every plan including the free one, because we don't think a buyer can pick their engines before they've seen the data. We meter questions, sentiment and how much content we write for you instead. Then the product drafts what the gap calls for, publishes it to your CMS, and re-scans to show whether the answer moved.

Where we don't compete: Peec beats us on tracking cadence and on seat economics, and if you want daily numbers across a big organised prompt library with twenty people logged in, buy Peec and don't let me talk you out of it. Pick on which problem is yours. If it's "we track this weekly and need every seat cheap", that's them. If it's "I don't know which engines my buyers use and I need someone to write and publish the fix", start with a scan. The fuller side-by-side lives at TofuBofu vs Peec.

Frequently asked questions

How much does Peec AI cost?

Read at their own pricing page on 8 September 2026: billed annually it is $80 a month for Starter, $205 for Pro and $420 for Advanced, and month to month those same tiers are $95, $245 and $495. Enterprise is a custom quote. The annual page advertises savings of $180, $480 and $900 against the monthly rate. Starter includes 50 prompts and 1 project, Pro includes 150 prompts and 2 projects, and Advanced includes 350 prompts and 5 projects.

How many AI models does Peec AI track?

Three on every self-serve tier, and up to twelve on Enterprise. Starter, Pro and Advanced each carry the same line on Peec's pricing page: "Choose 3 models". The menu you choose from holds six: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini. Enterprise is listed as "Up to 12 LLM models tracked" and adds Claude Sonnet 4, GPT 5 Search, Grok, Deepseek, Qwen and Mistral, each marked as API.

Can I add more models to a Peec AI plan?

Yes, as a paid add-on, and the add-on menu matters more than the price. Peec sells Additional Models described as "track more AI models without switching plans", priced from $30 a month on Starter, $70 on Pro and $140 on Advanced, billed annually, with each price covering one additional model at that plan's prompt volume. The add-on menu lists the same six models the tiers choose from: ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini.

Does Peec AI track Claude?

Only on Enterprise, and this is the sharpest constraint in the product. Claude Sonnet 4 appears exactly once on Peec's pricing page, in the Enterprise column. It is not one of the six models the self-serve tiers choose from, and it is not in the Additional Models add-on menu either, so no amount of add-on spend puts Claude on a Starter, Pro or Advanced plan. If your buyers ask Claude, a self-serve Peec plan cannot see those answers.

Is Peec AI good value?

On seats and tracking frequency, yes, and it is the best in the category on both. Every tier including the $80 Starter carries unlimited users and daily tracking frequency, which several competitors charge a great deal more for or reserve for higher tiers. If your constraint is getting a whole marketing team and an agency into one dashboard without per-seat maths, Peec is the cheapest honest answer. Value looks different if you need engine breadth, because that is the axis the ladder is priced on.

Who should buy Peec AI?

An SEO or content team, or an agency, that wants a clean daily tracker on the Google and OpenAI surfaces and wants everyone able to log in. The prompt management side is genuinely deep: prompt volume scored one to five, personas, sub-brand tracking, bulk import, regions and languages, topics and tags, and prompt suggestions drawn from coverage gaps. Peec also publishes separate agency pricing, so multi-brand work is a shape they have designed for rather than tolerated.

Who should not buy Peec AI?

A B2B firm whose buyers spread across more engines than three. Choosing three of six means picking which blind spots you keep, and the choice gets made before you have data about where your buyers ask. Adding the missing three costs add-on money at every tier, and Claude cannot be added at all below Enterprise. If breadth of coverage is the thing you need, the pricing works against you.

Sources and further reading

Peec AI pricing, brands view, read in a browser at source on 8 September 2026 in both billing modes: the annual and monthly prices, the "Choose 3 models" line on all three self-serve tiers, the six-model menu, the twelve-model Enterprise list, and the Additional Models add-on prices quoted above
Profound pricing, read at source 7 September 2026: the source for the Claude-on-Enterprise comparison above, written up in our Profound review
Scrunch pricing, read at source 8 September 2026: four engines on the $250 Core tier and nine on Enterprise, written up in our Scrunch review