Tools

Best AEO tools for B2B SaaS in 2026: who measures, who fixes

By Arnav Mukherjee, founder of TofuBofu · October 31, 2026

I looked at the pages AI engines cite when a buyer asks for the best AEO solution for B2B SaaS. They were vertical listicles: tool rankings written for one industry. None of them named TofuBofu.

That one's on us: SaaS brands are the biggest group in our scan data, and we'd never written this page. Here it is, seven tools ranked for a SaaS team, our cons printed beside everyone else's.

Why does B2B SaaS need a different test?

SaaS buyers ask in three shapes: "best X software", "X alternatives" and "X vs Y".

In the scans we've run for B2B SaaS brands, our largest sample of any segment, YouTube was the most-cited domain of all. Behind it came review and tech-press sites (TechRadar reviews and G2), then Reddit and LinkedIn. Last came vendors' own "best X software" lists, which engines cite even though the vendor ranks itself first.

That gives a SaaS team three jobs:

• Comparison and alternatives pages on your own domain. Your rivals' self-ranked lists are getting cited. Write yours, and write it fairly.
• Video. The most-cited domain in our SaaS data is a video site.
• Review presence. G2 and the tech press sit in the citations. Customers write reviews; you ask them.

How did we rank them?

Five criteria, weighted for a SaaS team of a few people shipping against a roadmap:

1. Does it write the comparison and alternatives pages? That's where the "vs" and "alternatives" questions land.
2. Does it handle video? YouTube led our SaaS citations.
3. What does its MCP or API hand to your own agents? If you run agents in your content workflow, a raw score is little use to them; a checked fix or a content idea is.
4. Which engines, on which plan? Claude sits behind an enterprise tier or a paid add-on at some vendors.
5. Can you see a price without booking a call?

We didn't rank on prompt volume. TofuBofu is our product; it's first because these criteria describe the job it was built for, and its cons sit in the same field as everyone else's. Prices were read on each vendor's page on 31 October 2026.

1. TofuBofu

TofuBofu asks the buying questions your buyers ask, stores every engine's full answer and its citations, names the rivals each engine recommends instead of you, and lists fixes we've checked against your site. Then the content engine drafts the pages that answer the queries you lose (plus newsletters and video scripts on Dominate), publishes to WordPress, Webflow, HubSpot, GitHub or a webhook once you approve, and the next scan shows whether engines now name you on the query it targets.

The API is where a founder-led SaaS team gets the most out of it. Your own agents can start scans and pull each report, its checked fixes and its content ideas through our REST API, documented at /developers, or run scans and read reports over MCP, which our MCP setup page covers. Drafts stay in the app, where you review and approve them before anything publishes.

On video, TofuBofu is the only AI visibility platform we checked that turns its own citation findings into video scripts as part of the plan, plus finished videos made with you. Neither customer we can name is a SaaS company, but both show the video side working. Our team produced finished videos for Robgence, a robotics training-data company (egocentric datasets, teleoperation data) on Dominate, which also ships our drafted articles to its own blog through GitHub, the same repo route a founder-run workflow uses. For Inotek Pharma Solutions, a pharmaceutical design and engineering firm, we wrote a video script comparing EU GMP and US FDA requirements. In our read, that's the shape a SaaS "X vs Y" video should take: two options, one buyer decision.

• Best for: SaaS startups and lean marketing teams that want the scan, the diagnosis and the drafted fix in one place, and founders wiring it into their own agents.
• Price (read 31 Oct 2026): Track free, 5 queries a month, content ideas only. Fix $99 a month: 4 scans, 10 queries, 10 drafted articles. Dominate $499 a month: 25 queries, 25 articles, 10 video scripts, 4 newsletters. Rule from $1,999 a month, the same numbers done for you by our team.
• Engines: ChatGPT, Claude, Perplexity, Gemini and Google AI Mode, on every plan, with search on for each.
• Writes the content? Yes. Blog posts, comparison pages and FAQ pages from Fix; newsletters and video scripts from Dominate. Published after you approve.
• Where it falls short: no Google AI Overviews tracking (we track Google AI Mode, because Google shows no AI Overview on most vendor-shortlist queries) and no Bing Copilot. Video scripts start at Dominate. The free plan has no drafts. Finished videos are made with our team, not self-serve in the app. We're a small company, younger than the enterprise vendors.

2. Peec AI

A clean, fairly priced tracker with MCP on every plan, for a founder whose own stack does the writing.

• Best for: SaaS teams with writers in-house that want tidy tracking piped into their own tools.
• Price (read 31 Oct 2026): Starter $95, Pro $245 and Advanced $495 a month; Enterprise is custom.
• Engines: 3 models included on Starter, Pro and Advanced, chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI; more models, Perplexity among them, are paid add-ons priced per model. Claude appears in the Enterprise column.
• Writes the content? Partly. Content briefs and recommended actions on every plan, and an in-app content optimizer, described in its 13 October 2026 changelog, that suggests rewrites to pages you already have, which you accept, edit or reject. On the pages we read, it doesn't draft new articles from scratch. MCP on all plans, API from Pro.
• Where it falls short: 3 models are included and more cost extra per model, Claude needs Enterprise, and new comparison pages are yours to write.

3. Profound

In our view, Profound has the deepest data in the category. It runs a hosted MCP server and a REST API, generates posts, images and newsletter drafts, and ships a YouTube metadata agent template. For a SaaS company with a big marketing team, it's one of the two best bets here.

• Best for: enterprise SaaS with a large marketing team and the budget for depth.
• Price (read 31 Oct 2026): a free 7-day trial with 50 prompts; Enterprise is custom-priced through a demo.
• Engines: the trial covers ChatGPT, Gemini and AI Overviews. Enterprise lists ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
• Writes the content? Yes: posts, images and newsletter drafts, plus a YouTube metadata agent template. Hosted MCP server and REST API.
• Where it falls short: built and priced for enterprise. A small SaaS team sees no price before a call.

4. Writesonic

Writesonic's strength is writing driven by citation data. On Enterprise, its Action Center points the Article Writer at topics you haven't covered and ranks page refreshes by how much they could move citations.

• Best for: SaaS teams that want a writing platform tied to citation data.
• Price (read 31 Oct 2026): Starter $79, Basic $199 and Growth $399 a month, billed annually; Enterprise is custom. Starter includes 15 AI articles a month, Basic 25 and Growth 50.
• Engines: Starter tracks 50 prompts daily on ChatGPT, Gemini and Google AI Overviews; Enterprise tracks nine platforms.
• Writes the content? Yes. Starter and Basic include 15 and 25 AI articles a month. On Enterprise, its Action Center groups competitor citations by intent, surfaces topics you haven't covered for its Article Writer, and ranks page refreshes by citation impact with a one-click push to your CMS; Growth gets an Action Center trial of 5 off-page and 5 on-page actions a month. It also sells a video-script generator, and offers APIs and MCP.
• Where it falls short: Starter tracks three engines, none of them Claude; nine platforms come on Enterprise.

5. Semrush (AI Visibility Toolkit and Enterprise AIO)

The AI Visibility Toolkit is sold on its own, so you don't need a Semrush SEO plan to buy it. Drafting comes from the separate Content Toolkit or from Enterprise AIO, which is sold through a demo and is the other strong bet for a large SaaS marketing team.

• Best for: SaaS teams that want a low-cost tracker from a familiar vendor; Enterprise AIO for large teams.
• Price (read 31 Oct 2026): AI Visibility Toolkit $99 a month per domain, billed annually, for 25 prompts, sold on its own. Content Toolkit $60 a month, billed annually. Enterprise AIO is demo-only.
• Engines: not verified for this page.
• Writes the content? The AI Visibility Toolkit doesn't draft; it gives audits and guidance. On that route, drafting is sold separately in the Content Toolkit, which generates full long-form drafts. Enterprise AIO drafts full, structured content inside the product.
• Where it falls short: on the AI Visibility Toolkit route, tracking and drafting are separate purchases, so a team running both pays for two toolkits; Enterprise AIO drafts inside the product.

6. HubSpot AEO

A low-cost scan, no HubSpot subscription required.

• Best for: SaaS teams on HubSpot that want a low-cost scan beside their CRM.
• Price (read 31 Oct 2026): $45 a month billed annually, $50 monthly.
• Engines: ChatGPT, Gemini and Perplexity.
• Writes the content? Not on the standalone plan. It tracks visibility, prompts, competitors and citations and gives recommendations; generating blog posts from them needs Marketing Hub Professional or Enterprise, using HubSpot credits.
• Where it falls short: the standalone plan recommends without drafting; blog drafts need Marketing Hub Professional or Enterprise plus credits; it tracks ChatGPT, Gemini and Perplexity.

7. Otterly.AI

Otterly's case studies include B2B SaaS companies and agencies. For B2C brands we'd point you to Otterly; its homepage shows consumer brands such as BenQ, Avis Budget Group and eToro. For a B2B reader, judge it on price and engines.

• Best for: B2C brands, in our view; B2B SaaS teams that want low entry pricing and add engines as they go.
• Price (read 31 Oct 2026): Lite $29, Standard $189 and Premium $489 a month, less on annual billing; Enterprise is custom.
• Engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot at base. Claude, AI Mode and Gemini are paid add-ons.
• Writes the content? Content briefs in the plan; a separate GEO Content Creator tool generates drafts (articles, blog posts, listicles, comparisons), and its page doesn't say whether that's in the paid plans. A marketplace prompt drafts a YouTube title and abstract from the videos cited in your report, on plans with API access. MCP and API from Standard.
• Where it falls short: Claude, AI Mode and Gemini cost extra, and its page doesn't say whether the Content Creator is in the paid plans.

Which should a SaaS team choose?

• Choose TofuBofu if you're a lean team that needs comparison pages, posts and video scripts written from the queries you lose, or your own agents need scans, checked fixes and content ideas through an API.
• Choose Peec AI if you have writers and want clean tracking, rewrite suggestions and MCP on the entry plan.
• Choose Profound or Semrush Enterprise AIO if you're enterprise SaaS with a big marketing team.
• Choose Writesonic if you want a writing platform, with citation-gap topics on Enterprise.
• Choose HubSpot AEO if you're on HubSpot and want a low-cost scan.
• Choose Otterly.AI if you sell to consumers (our view), or want low entry pricing and can add engines later.

Whichever you pick, ask it one thing: when it finds a "vs" query you lose, what lands on your desk? More on the wider field in our 2026 AI visibility tools roundup, and on the video argument in does video help AI visibility.

Frequently asked questions

Sources and further reading

• Profound pricing, read 31 October 2026: trial, Enterprise engine list, MCP, API and content generation
• Peec AI pricing and changelog, read 31 October 2026: tiers, 3 models included plus per-model add-ons, Claude on Enterprise, MCP and API, the content optimizer described in its 13 October 2026 changelog
• Semrush AI pricing, Content Toolkit pricing and Enterprise AIO content optimization, read 31 October 2026: AI Visibility Toolkit price and prompts, Content Toolkit and Enterprise AIO drafting
• HubSpot AEO and its AI visibility help page, read 31 October 2026: price, engines, and the feature table showing blog-post generation only with Marketing Hub Professional or Enterprise, on credits
• Otterly.AI pricing, case studies, GEO Content Creator and YouTube abstract prompt, read 31 October 2026: tiers, base engines and add-ons, MCP and API, case studies, drafts
• Writesonic pricing and AI Visibility Action Center, read 31 October 2026: plans, articles and engines per plan, citation-driven topics and refreshes
• TofuBofu production scan data, B2B SaaS brands, completed scans to 31 October 2026: which domains engines cited, reported as an ordering without counts