Free tools / AI Competitor Finder
Free tool · who AI thinks you compete with
AI Competitor Finder
You know who you compete with. The AI engines may disagree, and your buyers hear the engines. Enter your website and the rivals you think you have. We read your site, ask the engines a few buying queries in your category, and show who they name instead.
Free, no email. Each query runs live on the engines, so it takes a minute or so.
Sample result
What a result looks like
Built from a real run on 9 November 2026 ("What are the best SOC 2 compliance platforms for a B2B SaaS startup?"). The company asking is fictional: a SOC 2 platform that listed Vanta and Drata as its rivals.
The engines put four more firms on the shortlist than the founder listed.
How it works
How it finds the rivals AI names
We read your website
The same read our free scan starts with: what you sell, who for, and where. If the site is unreadable we say so rather than guess.
We write a few buying queries
From your category and services, the queries a buyer asks before choosing a vendor. None of them names you, because a query that names you measures nothing.
We ask every engine
Each query goes to every engine we track, live, with web search offered, through the same backend as Ask Every AI Engine.
We compare their list with yours
Rivals the engines name that you did not list, and rivals you listed that no engine names. Both are findings.
Reference
What each result tells you
| Group | What it is | Why it matters |
|---|---|---|
| On your list and named | A rival you named that the engines also name | Your view of the market matches the one buyers hear |
| Named, not on your list | A firm the engines name in two or more answers that you did not list | Buyers compare you with them, whether you do or not |
| On your list, never named | A rival you listed that no engine named in these answers | In AI answers, they are not your competition for these queries |
What to do with a result
What each result means, and what to do about it
| If the result says | It means | Do this |
|---|---|---|
| Firms you did not list are named | Your content teaches the engines a different comparison set from the one you sell against. | Read why the engines name them, then publish the comparison and positioning pages that put you in that set on your terms. |
| A rival you listed is never named | That rival is not winning these queries in AI answers. | Stop spending positioning effort on them for AI search, and watch the firms that are named. |
| The engines named no companies | The queries we wrote did not draw vendor recommendations, or your category is unclear from your site. | Run the free scan, which asks you to confirm your category and services first. |
| We could not read your website | Your homepage did not give us enough text to work from. | Check that your homepage renders its text in the HTML, then try again, or use the free scan, which asks you instead. |
Why the competitors AI names matter more than the ones you picked
A founder picks rivals from deals lost and pitches heard. An engine picks them from the pages it can retrieve for a buying query. When those sets differ, the engines' set is the one your buyer meets first, because more B2B buyers now start their research in an AI chatbot. G2's 2026 survey of 1,076 software buyers found 51% begin research with an AI chatbot more often than with Google.
We call that gap the competitor mismatch, and our reports call it out whenever it appears. The cause is rarely bad data. It usually means the site describes the business in words that place it next to a different set of firms.
What this tool spends, and why it is small
Each run reads your website once (the same cached read our free scan uses) and asks a few queries across the engine roster. A query anyone asked this week is answered from storage at no cost. So the tool stays free, with a daily allowance per network.
This checks your site. It cannot tell you whether AI names you.
A free scan puts real buying queries to all five AI engines and shows who they name instead of you.
Check your AI visibility free →FAQ
Frequently asked questions
How does the AI competitor finder work?
It reads your website to learn your category and services, writes a few buying queries from them, asks every engine we track, and lists the companies the engines name. Then it compares that list with the rivals you gave us.
Do I have to list my competitors?
No. If you leave the field empty we use the rivals your own website points to, and the result says so. Listing your own gives a sharper comparison.
Why does AI name competitors I have never heard of?
Engines name the firms whose pages answer the query best, and round-ups, directories and comparison pages decide much of that. A firm you never meet in deals can still own the pages an engine reads.
Why is a competitor I listed missing?
No engine named them for these queries. They may win other queries, or win deals in ways that leave no trace on the pages engines retrieve. For AI search, they are not your competition on these queries today.
Which queries do you ask?
A few buying queries written from your category and services, such as "What are the best [your category] companies?" The result lists every query we asked, so you can judge them.
Is my website stored?
We store the queries and the engines' answers. Your website read is cached briefly, as it is for the free scan, so a second run does not pay for it twice.
Is there a limit?
Each network gets a daily allowance of runs. Queries anyone asked this week are answered from storage and cost nothing.
How do I change who AI thinks I compete with?
Publish pages that put you in the set you want: honest comparison pages against the rivals you sell against, and service pages in the buyer's words. Then earn places on the round-ups the engines cite. The free scan shows which queries to start with.
Sources
Sources and further reading
- G2, The Answer Economy: 2026 AI Search Insight Report: 51% of B2B software buyers start research with an AI chatbot more often than Google