How do I read my report?

The report opens with your AI Visibility Index and how it moved since your last scan, then a per-engine board showing which of the six engines answered and whether each one named you.

The question list

Below the headline is every question the scan asked, one row each, showing a plain status (named, partial, missing) and, for a row where you are missing, who the engine named instead. Click a row to see the engine's full verbatim answer and every competitor it named, not just the one on the leaderboard.

BOFU, MOFU, TOFU

Each question is tagged by funnel stage. Scoring weights BOFU (buying-intent questions, "best X for Y") at 50%, MOFU (comparison questions) at 30%, and TOFU (awareness questions) at 20%, because a buyer close to purchasing matters more than one still learning the category exists. See the TOFU, MOFU, BOFU guide for the full framework.

Sentiment and competitors

On paid plans, the report also scores sentiment (how favorably an engine talks about you when it does mention you) and a competitor leaderboard scored against the same questions, including AI-named rivals you never declared.